Theorists of Music Videos

Andrew Goodwin- 5 key aspects of music videos:

• Synaesthesia (Links between sound and visuals)
• Narrative and Performance (The story within a video and how it is conveyed by the artist)
• Star Image (How the artists is portayed; e.g wealthy,
• Visual relation to lyrics
• Technical aspects of music video. (Cinematography etc.)

Sven E Carlsson: "He or she is a materialisation of the commercial exhibitionist. He or she is a monger or their own body image, selling everything to be in the spotlight - selling voice, face, lifestyle, records and so on." This implies that music videos have evolved over time to become more and more about money and fame, rather than performance. They become more dictated what to do to in a video gain the most money possible rather than expressing themselves to link with their music.