Collie Buddz - Come Around

Visual response:


This shot shows a common technique in modern music videos - sexualising women. By doing this, the music video captures the attention of most men. Combined with the display of wealth by Collie Buddz, men will realise that he attracts women and therefore make them think in order to get attractive women, they will need to be like Collie Buddz. This can indirectly make him more popular and increase his sales by appealing to the male sex in his video.

On the other hand, the display of wealth portrayed by Collie Buddz also attracts any women watching the video which has a similar effect but instead, making himself more attractive; so as a whole the video will appeal to both genders.


During 0.29 - 0.30 the shots are cut in time to the bassline. By making a link between the sound and the visuals, it makes it more interesting and aesthetically pleasing for the viewer.





Narrative:
The video shows what the viewers will assume is an ordinary day in the life of Collie Buddz. To summarise, he begins by arriving in his car, spends the day in the town meeting people and spending money and concludes the video with a performance.

The poster at the beginning of the video gives a clue how the video will conclude. It shows a poster advertising his show, which works in two ways. Because it is shown at the start of the video it introduces him, whereas it also implies that he does many shows and that it is nothing unusual for him. There is also another shot of a VCR tape with the name "Collie Buddz" written on it. This establishes him in the video.

Although it won't necessarily be noticed by the viewer, the poster includes the words "Downtown Kingston" which sets the scene in Jamaica. Jamaica is a typical setting for many reggae music videos as it is where reggae originated. This is also shown by the brightness of the video from the sun and Collie Buddz's trademark Bermudian singing voice. Because reggae originated in Jamaica, sunshine is a typical feature of most reggae videos.

Star Image:

The symbol for money is shown to imply that a lot of Collie Buddz's life revolves around money and fame.

He is shown in an expensive luxury car to show off more of his money. The fact that he is also sat in the back seat of the car means that he has someone to drive him round. This is all done to boost his appearance and make him look important.

These shots shows him wearing expensive clothes and jewellery and also shopping for more expensive clothes.

After he is shown spending his money, he is shown in this shot wearing what he spent his money on. As well as making the narrative of the video realistic, this also shows he has enough money to buy what he wants to.

The constant display of wealth in the video is all done to increase his star persona.

This shot shows him showing a non-formal greeting to the shop owner to show that he is popular among people. This shows the audience that even though he is wealthy and displays it throughout the video, he is still human and acknowledges everybody. This improves his appearance to the viewers.

There are many examples of close-up shots of his face in this video. This is typical of a music video that focuses on the success of the artist because it shows that they are the most important person in the video, whereas a more niche artist's video, such as Richie Spice, might focus more on what they are singing about instead. Collie Buddz is also shown a large amount more than anyone else in this video because the audience is supposed to be focusing more on him rather than the other characters.

Combined with close-up shots of the face, Collie Buddz also has very confident body language. For instance, pointing at the camera towards his audience in this shot shows that he is not afraid to perform and will show off as much as possible to make the video a success.

Altogether, this video is a good example of Sven E Carlsson's theory on popular music videos. This video focuses a lot more on commercialism than the music itself.

Cinematography:

Most of the video is shot in sunlight to make everything seem more shiny and attractive.

The video has been edited so that the majority of time in the video has Collie Buddz in it. This is done purely for commercialism. Compared to the Richie Spice video, he is shown a lot more frequently because he is trying to be much more successful and is much more mainstream.

To create more impact in the video, Collie Buddz's face isn't shown until he begins singing with the most famous line of the song, "finally the herbs come around." This has a great impact on the audience because it introduces him into the video with probably his most recognisable lyric.

Video Type:
Compared to the Richie Spice video, this video focuses a lot more on the wealth and power of the artist rather than focusing on the feeling and emotion expressed through the music. Star image is the main aim in it, which deters any use of the main topic described in the song, marijuana.

This video is mainly disjunctive. This is because there is nothing in the visuals of the video that show any signs of marijuana; instead the focus is based on Collie Buddz himself, and a normal day in his own life. All the wealth and women shown in the video are only shown to improve his status and make him look more powerful. This makes people want to buy his products.

On the other hand, there are certain aspects in the video which demonstrate aspects of an illustrative video. For example:

This shot is shown when Collie Buddz sings the line "police and rudeboy, them in a showdown."

In conclusion, nearly all of the video is disjunctive, but there are small aspects of illustrative.