Storyboard Animatic

Casting

Pictures of the cast.

These are pictures of the people who will play as the band in our music video. These pictures have been taken from their facebook pages with their permission.

Josh Loader: Guitar

Elliott Bowden: Vocals

Reuben Pearce: Drums

Holly Furniss: Bass

This is the cast of characters that will star in our music video, this will almost certainly be edited a few times.

   Jake Lucas: Main gang character





   Kyle Morland: Main gang character





   Alfie Eiriksson: Main gang character





   Kieren Barr: Main gang character





   Ella Charles: Rival gang character





   Barney Woodall: Rival gang car driver




















James Godfrey: House Owner

Costumes and Props

Props

Haribo sweets - Used to represent drugs to satirize other gangster videos.

Large Water Gun - Used in fewer scenes than the normal water guns. Used to represent a rifle or machine gun.

Water Pistol - Used to represent a typical hand gun used in many gangster videos. Most of the characters will be using one of these.
               


              

Tricycle - Used to represent motorbikes in a chase scene to satirize other videos.

Car - Used by the rival gang in the narrative to show their power. This will be used to show that they are more sophisticated than the main characters.

Juice Cartons - Used instead of alcohol to satirize the redundant characters that are represented by the characters in the video.









Uno Cards - Represents normal playing cards. The game of Uno is going to be used to replace a game of poker.

Lollies - Represents cigarettes smoked by characters sat round a table playing cards.







Monopoly Money - Used to replace real money to add an entropic aspect. This shows further that the video is not an everyday scenario.

Microphone - Used by the lead singer in the band.

Drum Kit - used by the drummer in the band.

Bass Guitar - Used by the bassist in the band.

Electric Guitar - used by the lead guitarist in the band.








Costumes

                Hoody - Main costume idea for characters and band members.








Tracksuit Bottoms - Can be worn by some of the main characters to show what they would normally wear.










              Jeans - Worn by characters and band members.








Sunglasses - Worn by the rival gang to further indicate their sophistication.





Skate Shoes - Worn by characters and band members.

Advert and Digipak

Facebook Group

We created a group on Facebook and have invited all the members we need for the video. I have commented to ask people if they are free on the weekend in order to keep good time management.

Dananananaykroyd Album Advert Analysis

Dananananaykroyd Album Advert on Prezi

Collie Buddz Digipak Research

Collie Buddz - Collie Buddz Digipak on Prezi

Bob Marley - Catch A Fire Digipak Research

Bob Marley - Catch A Fire Digipak on Prezi

Redundancy and Entropy

Redundant - Predictable and possibly common. Redundant music videos such as mainstream pop videos are usually predictable and therefore might be a bit boring for the viewer. For example, mainstream pop videos usually include the technique of sexualising women. This is redundant because it is so common in these videos. Here is an example of a highly redundant music video. The video includes a strong element of sexualising women and male gaze. However, redundant videos can still be popular with the viewer if they include the right techniques such as star image and male gaze that appeal to the audience.



Entropic - Unpredictable and original/ not usually used. Music videos that include entropic aspects could be the Indie genre for example. Indie artists don't usually follow the crowd so instead usually use entropy to make their videos more interesting. Arctic Monkeys' "Fluorescent Adolescent" is a good example of this as the visuals have nothing at all to do with the song itself. Therefore it is unexpected and entropic



Our music video will be slightly redundant as most reggae videos are redundant and convey a message. However, to make it original and more interesting we will include a large aspect of entropy by including a twist in the narrative. This means that it will not be as vastly redundant or entropic as these two examples but should combine elements of both to create a unique but recognisable scene.

Collie Buddz Advert Research

Collie Buddz Advert Analysis on Prezi

Music Video Pitch

Pitch on Prezi

Planning - Stop Motion

 This is one of the things I managed to achieve on Creativity Week. We decided to do something different to what we would normally do and tried doing a stop motion video. From doing this video we realised that it would probably be a lot easier to use a tripod for stop motion because it would look a lot better.

We have also realised that the brightness changes very quickly on some days so we will take this into account whilst doing stop motion sections so that the continuity looks more professional.

Research - Moodboard

We have made this moodboard in order to combine the ideas of stereotypical reggae with our ideas gained from synaesthesia. Explanations for each picture are as follows:

• "This is England" cast - The film "This is England" is a well known film that depicts the lives of teens from the 1980s. This has been a big inspiration of an idea what to include in our video; much of this is from the scene in the film which includes the song "Louie Louie" by Toots and the Maytals.
• Hooded youth - This shows the stereotypical outfit for modern day teenagers. As we are intending to base our video on the lives of teenagers, this is influential on the costume design.
• Jamaican flag - As reggae originated from Jamaica, the Jamaican flag is commonly known amongst many people as one of the stereotypical symbols for reggae.
• Bob Marley - Bob Marley is an iconic figure in the reggae genre. He is probably the most well-known and respected artist from the whole genre. He is also related directly to the reggae genre to most people.
• Graffiti - Graffiti is used commonly amongst teens that live in towns and cities. It is used as a means of expression in many lives of teenagers. This is a possible idea for some sections of the video we are creating.
• Cigarette smoker - Many disobedient teens are stereotyped to smoke cigarettes, so most people would expect to see them regularly smoking. This is another possible idea for our video.
• Police - The police are commonly associated as the "enemy" of many youths. This is influential on our video as it shows our main idea, which is a group of teens committing vandalism amongst a town or city. This means they will be directly disobeying the law.
• Sunny day - Sun is usually associated with reggae from a process of synaesthesia and many examples of reggae music videos. This is because many reggae videos are set in Jamaica, which is an extremely sunny country. Sun can also be used as a means of pathetic fallacy in our video, because the song sounds upbeat and happy. Sun is usually related with happiness or goodness. This is a possible aspect of the setting in the video, but will not necessarily be available during the time we are filming in January.
• Group of biking teens - We included this image because it shows a rough idea of an aspect we are including in our video. Teens usually hang around in groups and many of them use BMX bikes as a means of transport and as a means of also looking cool. This gives inspiration for a BMX as a possible prop we will use in our video.
• Dreadlocks - Dreadlocks are just a stereotypical hairstyle that many people instantly associate with Rastafarianism. Rastafarianism is usually related to reggae because they both tend to be from Jamaican background. We will take this into account when preparing the cast list. 

Collie Buddz - Come Around

Visual response:


This shot shows a common technique in modern music videos - sexualising women. By doing this, the music video captures the attention of most men. Combined with the display of wealth by Collie Buddz, men will realise that he attracts women and therefore make them think in order to get attractive women, they will need to be like Collie Buddz. This can indirectly make him more popular and increase his sales by appealing to the male sex in his video.

On the other hand, the display of wealth portrayed by Collie Buddz also attracts any women watching the video which has a similar effect but instead, making himself more attractive; so as a whole the video will appeal to both genders.


During 0.29 - 0.30 the shots are cut in time to the bassline. By making a link between the sound and the visuals, it makes it more interesting and aesthetically pleasing for the viewer.





Narrative:
The video shows what the viewers will assume is an ordinary day in the life of Collie Buddz. To summarise, he begins by arriving in his car, spends the day in the town meeting people and spending money and concludes the video with a performance.

The poster at the beginning of the video gives a clue how the video will conclude. It shows a poster advertising his show, which works in two ways. Because it is shown at the start of the video it introduces him, whereas it also implies that he does many shows and that it is nothing unusual for him. There is also another shot of a VCR tape with the name "Collie Buddz" written on it. This establishes him in the video.

Although it won't necessarily be noticed by the viewer, the poster includes the words "Downtown Kingston" which sets the scene in Jamaica. Jamaica is a typical setting for many reggae music videos as it is where reggae originated. This is also shown by the brightness of the video from the sun and Collie Buddz's trademark Bermudian singing voice. Because reggae originated in Jamaica, sunshine is a typical feature of most reggae videos.

Star Image:

The symbol for money is shown to imply that a lot of Collie Buddz's life revolves around money and fame.

He is shown in an expensive luxury car to show off more of his money. The fact that he is also sat in the back seat of the car means that he has someone to drive him round. This is all done to boost his appearance and make him look important.

These shots shows him wearing expensive clothes and jewellery and also shopping for more expensive clothes.

After he is shown spending his money, he is shown in this shot wearing what he spent his money on. As well as making the narrative of the video realistic, this also shows he has enough money to buy what he wants to.

The constant display of wealth in the video is all done to increase his star persona.

This shot shows him showing a non-formal greeting to the shop owner to show that he is popular among people. This shows the audience that even though he is wealthy and displays it throughout the video, he is still human and acknowledges everybody. This improves his appearance to the viewers.

There are many examples of close-up shots of his face in this video. This is typical of a music video that focuses on the success of the artist because it shows that they are the most important person in the video, whereas a more niche artist's video, such as Richie Spice, might focus more on what they are singing about instead. Collie Buddz is also shown a large amount more than anyone else in this video because the audience is supposed to be focusing more on him rather than the other characters.

Combined with close-up shots of the face, Collie Buddz also has very confident body language. For instance, pointing at the camera towards his audience in this shot shows that he is not afraid to perform and will show off as much as possible to make the video a success.

Altogether, this video is a good example of Sven E Carlsson's theory on popular music videos. This video focuses a lot more on commercialism than the music itself.

Cinematography:

Most of the video is shot in sunlight to make everything seem more shiny and attractive.

The video has been edited so that the majority of time in the video has Collie Buddz in it. This is done purely for commercialism. Compared to the Richie Spice video, he is shown a lot more frequently because he is trying to be much more successful and is much more mainstream.

To create more impact in the video, Collie Buddz's face isn't shown until he begins singing with the most famous line of the song, "finally the herbs come around." This has a great impact on the audience because it introduces him into the video with probably his most recognisable lyric.

Video Type:
Compared to the Richie Spice video, this video focuses a lot more on the wealth and power of the artist rather than focusing on the feeling and emotion expressed through the music. Star image is the main aim in it, which deters any use of the main topic described in the song, marijuana.

This video is mainly disjunctive. This is because there is nothing in the visuals of the video that show any signs of marijuana; instead the focus is based on Collie Buddz himself, and a normal day in his own life. All the wealth and women shown in the video are only shown to improve his status and make him look more powerful. This makes people want to buy his products.

On the other hand, there are certain aspects in the video which demonstrate aspects of an illustrative video. For example:

This shot is shown when Collie Buddz sings the line "police and rudeboy, them in a showdown."

In conclusion, nearly all of the video is disjunctive, but there are small aspects of illustrative.