Facebook Group

We created a group on Facebook and have invited all the members we need for the video. I have commented to ask people if they are free on the weekend in order to keep good time management.

Dananananaykroyd Album Advert Analysis

Dananananaykroyd Album Advert on Prezi

Collie Buddz Digipak Research

Collie Buddz - Collie Buddz Digipak on Prezi

Bob Marley - Catch A Fire Digipak Research

Bob Marley - Catch A Fire Digipak on Prezi

Redundancy and Entropy

Redundant - Predictable and possibly common. Redundant music videos such as mainstream pop videos are usually predictable and therefore might be a bit boring for the viewer. For example, mainstream pop videos usually include the technique of sexualising women. This is redundant because it is so common in these videos. Here is an example of a highly redundant music video. The video includes a strong element of sexualising women and male gaze. However, redundant videos can still be popular with the viewer if they include the right techniques such as star image and male gaze that appeal to the audience.



Entropic - Unpredictable and original/ not usually used. Music videos that include entropic aspects could be the Indie genre for example. Indie artists don't usually follow the crowd so instead usually use entropy to make their videos more interesting. Arctic Monkeys' "Fluorescent Adolescent" is a good example of this as the visuals have nothing at all to do with the song itself. Therefore it is unexpected and entropic



Our music video will be slightly redundant as most reggae videos are redundant and convey a message. However, to make it original and more interesting we will include a large aspect of entropy by including a twist in the narrative. This means that it will not be as vastly redundant or entropic as these two examples but should combine elements of both to create a unique but recognisable scene.

Collie Buddz Advert Research

Collie Buddz Advert Analysis on Prezi